Purnima Advertising Agency Pvt. Ltd. was started by Mr. Ashok Soni in 1973 in Surat. Until 1982, the primary business of the agency was to exhibit cinema slides for retailers in theatres and display of advertisements on local Surat City buses and bus queue shelters..After that, with the support of Legendary Dr. Karsanbhai Patel of Nirma, we created a memorable film whose success led us to start advertising on Television. The company grew in leaps and bounds during this phase due to entertaining and meaningful advertisments and perfect positioning of commercials on television. This was followed by successful launch of many other products of Nirma like Nirma Detergent Cake, Nirma Super Cake, Nirma Beauty Soap, Nima Sandal Soap, Nima Lime Soap, Nima Rose, Nirma Shuddh Namak and Nirma Super Powder. In the meanwhile, we also carried out many successful campaigns like Tarika Sarees, Manikchand Pan Masala, Orpat, DS Group – Delhi (Rajnigandha Pan Masala, Catch Masala, Tulsi mix), Gujarat Tourism, Astral Pipe, Kitchen Express, Gits Foods, Capital Food (Chings Secret, Smith & Jones and Raji), Ambuja Cements, OCM, Sapna Carpet, Montex Writing materials, VLCC-Delhi.
We are proud to have been empanelled with many Central and State Government PSUs for their creative and media buying activities. In addition, we have creative tie-ups with creative shops like Taproot, which is considered as one of the most talented creative team in India and abroad. We also have tie-ups with M/s. Thoughtshop and many others.
At present, the company’s turnover is approximately Rs. 100 crores, and the group turnover with sister company Prithvi Outdoor Publicity LLP is approximately Rs. 150 crores. (50 crores for out of home media). We have successfully handled film screening of Nirma, Vicco, Ambuja Cement and many others in more than 2500 cinemas all over India. Until now, we have created more than 60 successful advertising films for all the products of Nirma, Manikchand, Orpat, Tarika Sarees, Montex and others. We have a contract with Promotive Advertising International (LLC)- USA, to handle creative, planning and buying of television and other media for USA, UK, Africa, Australia, Gulf and other countries. Their clients include House of Spices (USA), Xoom Money Transfer (Xoom.com) (USA), Gits Food (India), Shaan Foods (Pakistan), Kent RO (India), MTR (India).
We have a very talented team for media planning and buying under the leadership of Ms Amita Motiwala and Mr.Manan Soni.